Grassocchiali is a spirited and innovative venture with a sole mission: to bring specialized optical services to discerning clientele. The young visionary behind this brand, Ivan Grasso, hails from Sicily. As a Sicilian businessman, his zeal and commitment shine in understanding and catering to the needs of an ever-more discerning and informed clientele.
In 2012, the first storefront illuminated Viale Croce Rossa, Palermo, carving out a niche for Grassocchiali with its proficiency and unwavering dedication to each client.
A mere three years later, in 2015, the establishment saw its first refurbishment – expanding product spaces and welcoming a gamut of fresh brands.
The year 2020 marked another milestone, heralding a brand-new, well-stocked store in Sferracavallo. These continual evolutions have solidified Grassocchiali as the go-to optics destination for folks in Palermo and beyond.
Eyewear has undergone a significant transformation over the years. Initially, just external aids to rectify vision discrepancies of the human eye – like myopia, astigmatism, or presbyopia – they’ve now evolved into powerful tools capable of enhancing the aesthetics of a face or conveying personal expression. Just think of those professionals of the small and big screen who have made eyeglasses a real distinctive tool: chef Ernst Knam, John Lennon, and Johnny Depp.
Thus, it’s no surprise that optics professionals have morphed into bona fide image consultants alongside being vision experts.
Today, whether driven by necessity or fancy, everyone can choose from a myriad of designer lines that define global fashion. Grassocchiali boasts offerings ranging from Balenciaga to Dolce & Gabbana, Bottega Veneta to Gucci, and Valentino to Versace. Their eclectic catalogue is designed to cater to the most diverse demands.
Grassocchiali envisions expanding its reach beyond regional and national boundaries. To realize this, Ivan has invested in making a mark at international events like the Nexxt Expo – the Made in Italy showcase in Los Angeles.
Select pieces from his collections made their way overseas with IoComproSiciliano, highlighting Sicilian excellence at the Sicily Show.
The future looks promising. Among numerous initiatives, there’s buzz about a collection that encapsulates the spirit of the company’s homeland, a testament to the exceptional raw materials of their island. While full details remain under wraps, we’re sure this explosive concept will grace headlines very soon. Stay tuned!